Document Type : Original Article
Authors
1 Department of Architecture, Faculty of Architecture and Urban Planning, Imam Khomeini International University, Qazvin, Iran
2 Assistant Professor, Department of Visual Communication, Faculty of Visual Arts, Art, Tehran, Iran
Abstract
The subject of this research is the manifestation of visual puns in poster design. In this research, first, the array of puns and their types were introduced, then visual puns and how to use them in poster design were investigated. The target community in this research is the social posters designed on the topic of AIDS in America, which were designed in 2008 and 2009, and the designers used puns as the main basis for creating their work. Among these, the two posters that had the most variables discussed in the research were examined as the sample population. The purpose of this research is the comparative study of the array of puns in words and how it is manifested in poster design. The current research is applied and its method is qualitative from the perspective of research data. This means that first, the desired variables in the posters of the sample community, which were collected by referring to electronic sources, using the method of observation, coding, and extracted from the samples, then in the form of four categories of visual, symbolic, linguistic and The use of visual puns were also investigated. In general, the results of this research showed that just as puns in words are considered a kind of summary writing and make the words beautiful and effective, visual puns can also help designers as one of the best creative ways to solve graphic design problems.
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